UNICORN // communication concept

My job was to develop and define the communication strategy of a new advertising agency in Recklinghausen. The name of the agency is "UNICORN" and the logo type was already fixed/ designed. So i added a unicorn as a "heroic" and charming key visual and thought about the attributes of an unicorn which lead me to some main statements i tried to visualize with some stock pictures. after that i told the story of the unicorn and its best attributes in a single page webdesign, which should be developed with parallax scrolling and some cool features. The customer like it, but just bought the concept and did the implementation by himself - or still tries to! "So, always be yourself... Unless you can be a unicorn, then try to be a unicorn!"

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